CITI GLOBAL CITIZEN

FOR 16 YEARS, WE’VE BEEN HELPING CITIBANK WITH ITS COMMITMENT TO GREAT CAUSES BY ACTIVATING AT GLOBAL CITIZEN MUSIC FESTIVALS IN NYC AND SAN FRANCISCO.

2 - Citi Global Citizen Festival Citibank event production | Soho Experiential Marketing & Creative Agency NYC

the challenge

CITI WANTS TO INCREASE BRAND AWARENESS AND MISSION ALIGNMENT BY PARTNERING WITH GLOBAL CITIZEN AS A GLOBAL SPONSOR. 

the SOLUTION

FOR THE PAST 8 YEARS, CITI HAS PARTNERED WITH CITI TO ACTIVATE ALL WATER STATIONS AT THE FESTIVAL, DISTRIBUTING THOUSANDS OF GLASS WATER BOTTLES ANNUALLY (100,000+ TOTAL AND COUNTING). IN THE ULTIMATE VIP AREA CREATED BY SOHO, CITI HAS CREATED HIGHLY VISUAL VIEWING AREAS FOR GUESTS TO HANG OUT, WATCH THE SHOW, ENJOY A MEAL, AND TAKE A RESPITE FROM ALL OF THE EXCITEMENT. A TOTAL OF 7,000 VIP GUESTS HAVE BEEN ENTERTAINED THROUGHOUT THE YEARS! 

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7000+

VIP GUESTS

100k+

WATER BOTTLES DISTRIBUTED

ACTIVATED

SINCE 2016

PROMO STAFF

50+ EACH Year

ALL ELEMENTS WERE

WOVEN INTO CITI’S

MISSIONS FOR ENDING

CHILDHOOD HUNGER.

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