CAMPARI AT SOUTH BEACH
FOOD AND WINE FESTIVAL 2024
EVERY YEAR WE BRING CAMPARI’S FAMILY OF BRANDS TO SOUTH BEACH FOR A WEEKEND OF FUN-FILLED BRAND STEWARDSHIP.
the challenge
APEROL WANTED TO CONVEY THE CRAFT BEHIND THE PERFECT APEROL SPRITZ WHILE REMAINING HIGH ON THROUGHPUT AND JOY AT THE SOUTH BEACH FOOD & WINE FESTIVAL.
the SOLUTION
SOHO CREATED TWO CAPTIVATING BRAND EXPERIENCES, ONE WITHIN THE GRAND TASTING AND ONE WITHIN THE TASTE OF ITALY:
AT THE GRAND TASTING, WE FOCUSED ON THE BRAND'S BRIGHT ORANGE VISUAL EQUITY TO CREATE PIAZZA APEROL ON THE BEACH, A LUSH AND JOY-FILLED GATHERING SPACE FOR CONSUMERS TO SHARE A SPRITZ AND LEARN HOW TO RECREATE ONE AT HOME.
WITHIN THE TASTE OF ITALY, WE OFFERED UP THE PERFECTLY CRAFTED APEROL SPRITZ ALONGSIDE CUSTOM CHARCUTERIE CONES SERVED FROM SIGNATURE APEROL CICCHETTI CARTS.
